Our client asked for a stand that could do more than look good for one event. It needed to be reusable, easy to adapt, and able to scale depending on the show, whether at MWC, ANGACOM, or IBC.
We designed a modular concept that keeps the same identity while adjusting to different footprints. The layout was built around what mattered most: a strong front line to showcase the full product range, dedicated areas for private meetings, and a welcoming bar where teams could host clients comfortably.
An Open Booth, Even at Peak Time
Because the stand was expected to attract a large crowd, optimizing the space was essential. Every zone was positioned to keep circulation smooth, avoid bottlenecks, and make the booth feel open and effortless, even at peak times.
